About DIVA
"Beauty starts with sleep – a ritual that shapes how we shine by day."
- Diana Kircher, Founder
OUR STORY
DIVA was born from a simple yet powerful belief: the hours we spend in rest deserve the same intention and beauty as those we spend awake.
Founded on the desire to transform nighttime moments into experiences of quiet luxury, each DIVA piece balances timeless femininity with modern comfort. What began as a passion for sleepwear and night rituals has evolved into collections that celebrate the intimate relationship between how we dress in private and how we feel in public.
Our journey remains guided by the conviction that true confidence begins in those moments when only you are your audience – when the soft embrace of luxurious fabrics against skin becomes a personal affirmation rather than a performance.
OUR PHILOSOPHY
DIVA is a sleepwear brand designed in Switzerland and created for women who understand that self-care starts with sleep. Our vision blends minimalist sophistication with feminine details that transform ordinary moments into experiences of understated luxury.
From the flowing lines of our satin camisoles to the softness of our cotton sets, DIVA invites you to reclaim your night with beauty that whispers. We don’t believe in saving luxury for special occasions – we believe in making sleep one of them.
With each carefully crafted piece we invite women to embrace the power of intentional rest. We deeply trust in the transformative quality of beautiful sleepwear as an essential element in cultivating confidence from within.